Dandy Couture: joint project of IED, Anáhuac, Oaxacan Artisans and RACU

NEW:  pictures of the opening of exhibition in Mexico and in the magazine “a! DiseñoExpo

Joint project of IED – Istituto Europeo di Design, Department of Fashion Design of the IED campuses of Rome and Florence and Universidad de Anahuac, Department of Licenciatura in Fashion, Innovación y Tendencia with the collaboration of RACU – Raíces Culturales and the Oaxaca artisan groups (Quiavini, Mujeres Unidas de Teotitlan del Valle, Seda Bienhi and Nytko Naňi), under the patronage of the Mexican Embassy in Italy and the Mexican Consulate in Italy.

On the occasion of the celebrations of Mexico City as World Design Capital 2018, IED and Anahuac have combined their year-long experience in the field of design education and the enthusiasm of their young talents to create a fashion project, innovative and socially sustainable, called Dandy Couture.
Thanks to the collaboration of the master weavers of the Mexican region of Oaxaca, the RACU Raices Culturales association and the groups of artisans represented by it, the students of IED and Anahuac have been asked to tackle with the reinterpretation of traditional Mexican fabrics, according to the taste of the Italian contemporary consumers, also referring to the charm and stylistic identity of the Dandy.

Dandy Couture PORTADA cuadrada

A project that wants to mix different worlds: the Mexican fabrics of Oaxaca that come from expert hands to find an identity of the villages where they are produced, the look of young designers and a theme that sees its birth in 1820. Elegance, craftsmanship, contamination, extravagance, snobbery are some of the words that could be used to describe this new design challenge, addressed jointly by IED and Anahuac.
A group of selected students has produced a collection starting from the codes of Dandism and its prototype – George Brummell – up to the African Sapeurs and beyond, to be combined with the tailoring and the preciousness of materials and embroideries.
Each participant has worked to compose a mood able to explain its idea of Dandy Couture and a collection of a dozen pieces, complete with color card and fabrics selection. At the end of the project, a committee of teachers has selected the two students who best interpreted the initial theme and who will fly to Mexico to take part in the opening of the exhibition and to visit the textile district. Similarly, a winner will arrive from Mexico to visit Pitti in June 2018 and the exhibition of the project, in its Italian stage.
Twenty will be the outfits that will tell about this aesthetic.
The theme of exploration will therefore not only be linked to creative research and project development, but will become a real and fundamental stage, which will allow the students most representative of the project to know in first person that world investigated and reinterpreted by their imagination. It will also become an opportunity to witness, with enthusiasm and professionalism, the interest and the involvement shown in participating in this journey.

DANDY COUTURE 14 marzo 2018 Univ Anáhuac

Since 1966, IED Istituto Europeo di Design has developed innovative and diversified teaching methodologies, focused on synergies between technology and experimentation, creativity, strategies and integrated communication, market issues and a new form of professionalism. Thus does the Istituto Europeo di Design offer young professionals working in the fields of Fashion, Design and
Communication the knowledge and the effective tools they need to cater for the constantly developing requirements of the working world. The nexus between knowledge and knowhow is the indispensable starting point for developing the cultural, creative and critical skills and competencies that are the ultimate goal of education at the IED.

Anáhuac Design School educational offer began in 1975, currently, the School of Design offers four graduate programs: Industrial Design, Graphic Design, Multimedia Design and Fashion, Innovation and Trends. At Anáhuac University Design School design is an innovative discipline, as it generates concepts. In other words, it is creative. Design gives shape to these concepts, taking into account the human, functional, aesthetic, and production factors that will be solved through multidisciplinary work, in order to find new solutions to the needs of the contemporary world, commited to the human wellbeing. Design is a strategic activity for the economic, social and cultural development of humankind. Therefore, the designer is a strategist who coordinates and manages complex projects at the service of wellbeing.
A fundamental part of the educational strategy has been the organization of extracurricular activities, such as the “Design for Humanity” congresses, held with ENCUADRE, Atypi and the Istituto Europeo di Design, which have led to participations in the World Expo and Salone of the Mobile. Likewise, the school maintains active links with exponents of the profession, as well as important public and private institutions.

RACU Raices Culturales (Cultural Roots) is an association aimed at keeping alive the traditional techniques of the craft sector, looking for repositioning in various social classes and models of attention, always looking for the best teaching processes for the right use of technology, by the master artisans. Among its objectives, there are the promotion of organizational work within the groups to optimize resources and to obtain better results in the commercialization of the craft product, the promotion of the use of traditional techniques to enhance them and to encourage the creation of capital, in the perspective of a constant purchase of raw materials and in order to guarantee the continuity of artisanal production.

IMG_0117FOTO with coordinators of Anáhuac University, IED, RACU and the winner students from Italy and Mexico.


IED Istituto Europeo di Design
Project development:
Andrea Tosi, Jacopo Manganiello, Ivana Mazzi
Project coordinator:
Giovanni Ottonello
Florence campus
Fabio di Nicola
Fashion designers:
Giorgia Amadei, Letizia Aranzulla, Eleonora Biondi, Nahom Debeseab Ogbu, Chiara Grassi, Serena Moretti, Erica Pepe, Alessia Pinzauti, Eugenia Prudentino, Davide Razzauti, Eleonora Rocca, Gemma Talluri, Lidia Vigna
Stefano Casati
Dorian Jean-Jacques De Gruben, Mattia Tassoni, Daniel Solomei, Giorgio Nizzero
Rome campus
Paola Pattacini
Fashion designers:
Ilaria Dessì, Cecilia Fefè, Maria Marino Celeste, Marta Noceti, Chiara Pagliaroli, Marta Pedrazzi, Adele Pellicelli Maria, Federica Pochini, Elisa Rossi, Sara Ugramin, Elena Vecchio
Francesco Ormando
Elena Vecchio, Maria Adele Pellicelli, Rachele Maria Maggi, Eleonora Barcaroli

Design School Dean
Mtro. Ricardo Salas Moreno
Project coordinators:
Blanche Toffel, Ana María López
Deborah Stockder, Mabel Castillo
Fashion designers:
Aranza Lara, Nancy Sánchez, Raquel Santiago, María Elisa Olavarrieta, Ana Fernanda Hinojosa, Ruth Barrera
Regina Casellas, Astrid Heckel, Andrea García, Valeria Mayorga, Karen Castillo, Raquel Chaves, Natalia Huerta, Eloina Martínez

RACU Raices Culturales (Cultural Roots)
Mtra. Adriana Osorio, President
Marco Turra, Promoter

Artisans groups from Oaxaca:
Quiavini, Mujeres Unidas de Teotitlán del Valle, Seda Bienhi and Nytko Nañi.


Escuela de Diseño – Universidad Anáhuac México Campus Norte‘s event in facebook https://www.facebook.com/events/191374831459991

Oaxaca de Juárez, Oaxaca, 9 de marzo de 2018


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